Planning is commonly thought of as a process of inclusive decision-making about what the organization needs to do next. This is, of course, well-intentioned work. But it's also entre to creating slickly-designed 'shelf plans' that are out-of-date soon after publication. A key distinction is to develop criteria for determining what a good idea is. From there, it's important to understand your capabilities to succeed. Not all good ideas are good ideas. Why? Because coming up with good ideas is much harder than implementing them into day-to-day
practice.