Twelve natural laws of business

1. An inspiring, strategically sound vision leads the way to greatness (especially if you write it down!).
   

2. You need to give customers really compelling reasons to buy from you.
   

3. Without good finance, you fail.
   

4. People do their best work when they're part of a really great organization.
   

5. If you want the staff to give great service to customers, the leaders have to give great service to the staff.
   

6. If you want great performance from your staff, you have to give them clear expectations and training tools.
   

7. Successful businesses do the things that others know they should do, but generally do not.
   

8. To get to greatness you've got to keep getting better, all the time!
   

9. Success means you get better problems.
   

10. Whatever your strengths are, they will likely lead straight to your weaknesses.
    

11. It generally takes a lot longer to make something great happen than people think.
    

12. Great organizations are appreciative, and the people in them have more fun.

Source: Zingerman's Guide to Good Leading, Part I: A lapsed anarchist's approach to building a great business.